Hello
Hello, it's Joh here.
Phew! It's been a busy few weeks here at Compelling Copy. Between work stuff and life stuff, I managed to miss sending last week's Marketing Muster. 😬
But I'm back this week with a bunch of interesting marketing reads to get you through to the weekend.
(Plus, a little bit about why I've been dragging myself out of bed at 6 am most mornings lately.)
Enjoy your week, Musterers.
Have we connected on social media yet?
You can follow me on:
I'd love to see you there.
Joh Kohler
Insights
Building demand using Instagram
Learn how to use Instagram to create interest in your products or services. (Plus common Instagram mistakes to avoid.)
socialmediaexaminer.com
Get inspired by these brands' Instagram Reels
Need some inspo for your Instagram Reels? Check this list out.
hubspot.com
40 one-sentence communication tips
These excellent tips will help you communicate more clearly. (I had several 'a-ha' moments reading these.)
joshspector.com
Website Wisdom
What makes a good website
If a good website is the best way to achieve your business goals, you'd better have a great website. Here are some tips to help you create one.
itagmedia.com.au
Tools
Make your writing bold and clear with the Hemingway App
Have you used the Hemingway App? If you write for your business, it's a great tool to make sure your writing is clear, concise and easy to read. It's one of the best-loved tools in my writing toolkit.
hemingwayapp.com
Happenings
Activate Live - 7 April 2021
This looks good. I've registered to hear from leading marketers about how to make customer experiences more memorable. (Join me there? It's free.)
iterable.com
My News
This March, I'm challenging myself to swim to save lives
After spending most of my adult life avoiding situations where I need to be in a swimsuit, I’ve recently rediscovered my love of swimming.
Which inspired me to throw away my usual worries about fatness (too much) and fitness (too little) and sign up to swim 20 km in March for Laps for Life.
Suicide is the leading cause of death for young people in Australia.
That's just not ok.
By supporting my Laps for Life challenge, we can help ReachOut Australia in their work to keep young Australians happy and well.
20 km is a lot for me. It means early mornings at the local pool (and those who know me know I am not a morning person).
So far, I've swum 6.98 km. Mostly in the pool, but this past weekend I ticked off a bucket list item with a swim in the chilly waters of Little Blue Lake.
I can't tell you how those morning sessions of black line mediation have made a world of difference to me over the past few weeks. And with your support, we can be part of making a world of difference to young Australians' mental health.
If you can spare a few dollars, please sponsor my swim. And if you can't, your moral support is warmly welcomed to keep me swimming through March and beyond.
🙏🏊♀️💙
lapsforlife.com.au
