The Marketing Muster: Issue 2  17 November 2020

IsoKing by Stagekings

This week's Standing Ovation goes to the team at Stagekings for their pandemic pivot masterclass, IsoKing. Founded in 2015, Stagekings is a well-respected custom stage building company that was set for ongoing success in 2020. But then, almost overnight, their entire industry shut down.

When a global pandemic cancelled live events, the team at Stagekings saw their pipeline of work disappear in an instant. Where many would have been within their rights to despair, Stagekings used the creativity they're known for to develop a new offering utilising their existing talents and equipment.

With rapid pace, they launched a range of simple, but beautiful work-from-home desks; the perfect product for a population making an unexpected move to working from home.

Why I love it:

• They used their existing talent and equipment in a new and unexpected way
• They developed an interesting product to fill an emerging niche
• They used the power of PR to tell their feel-good story and raise product awareness
• They're using their success to support industry colleagues

Since their initial design, the IsoKing range now includes laptop stands, shoe racks, picnic desks, wine racks, device holders, puzzle boards and more recently, Christmas trees.

With IsoKing, Stagekings not only saved their business but also increased their workforce giving jobs to many out-of-work event freelancers. And they're donating a portion of their sales to Support Act, an Australian charity providing crisis relief services to artists, crew and music workers.

I'm looking forward to seeing the continued success of IsoKing and the resurrection of Stagekings as the industry starts to get back on its feet.

stagekings.com.au