Hello
Hello, it's Joh here.
Phew! It's been a busy start to the year here at Compelling Copy, so it's a short hello this week.
I hope this issue of The Marketing Muster makes your week a little brighter.
If you're new to the muster, don't forget to check out our previous issues in the archives.
Have we connected on social media yet?
You can find and follow me on:
I'd love to see you there.
Joh Kohler
Standing Ovation
Standing Ovation Recap
Most weeks, The Marketing Muster gives a standing ovation to a small business, brand, or campaign that deserves a shout out. It's our way of giving a little love to small businesses doing good things and sharing their stories with other small business owners and marketers.
This week we're doing a recap on all our standing ovations so far.
Austin's Wines
An exclusive founding member campaign to crowdfund a new cellar door.
Read more in Issue 1.
IsoKing by Stagekings
A brilliant pandemic pivot that saved an event company from going under.
Read more in Issue 2.
Country Food Trails
From international textile tours to regional gourmet food trails.
Read more in Issue 3.
Goodwill Wine
Out of devastating loss, a brand making good wine for good causes.
Read more in Issue 4.
The Prep House
A local business bringing wholesome ready meals to busy families.
Read more in Issue 5.
Sticky Pronk
A school project turns into a growing surf wax business with a purpose.
Read more in Issue 8.
Clothing the Gap
An Aboriginal-owned and led fashion brand and social enterprise.
Read more in Issue 9.
If you know a business, brand or campaign you think deserves a standing ovation, email me to tell me more.
curated.co
Breaking News
All the 2021 Super Bowl commercials
Have you checked out this year's Super Bowl ads yet? I'm still making my way through them, but so far I'm finding flat Matthew McConaughey hilarious, Dolly Parton delightful, and I WANT a Jason Alexander hoodie.
vulture.com
Insights
100 ways to grow your Shopify store
If you're in e-commerce marketing, you need to read this list of '100 marketing secrets you should steal in 2021'. My hot tip: you don't have to steal them all, but you could try a few of the ones that fit your business and make sense for your brand.
privy.com
Website Wisdom
Google says duplicate content is not a negative ranking factor
One of the most common SEO myths I hear is that duplicate content will get you a Google penalty (it won't). If you want to understand how Google views duplicate content, read this article and watch the full discussion with Google’s John Mueller.
searchenginejournal.com
Tools
Instagram influencer money calculator
Thinking of paying an Instagram influencer for sponsored posts? Use this calculator to get an idea of what you should pay them. Unsurprisingly, my poorly neglected Insta is worth a big fat $0 😂
influencermarketinghub.com
My News
Last week, I gave a masterclass in Kate Toon's The Clever Copywriting School community and I was blown away at how well it was received by my fellow copybeasts.
It was about competitor research for copywriters.
I talked about how to find and analyse the keywords your competitors are ranking for. How to review their backlinks to inform your own backlink strategy. And how your competitor's reviews give you incredible insight into the motivations and language of their (who could be your) customers.
How do you build competitor research into your marketing work? And how do you use those insights to make what you do better than what they're doing?
I'd love to know your thoughts.
You can email me your thoughts on competitor research to newsletter@compellingcopy.com.au
compellingcopy.com.au
